One of the best strategies to capture attention and reinforce the identity of the business is to incorporate replicas of refreshing drinks into the decoration. These large-scale statues work as advertising volumetrics of drinks, attracting more visitors and creating an emotional connection with the audience.

If you are wondering when is the best time to include these figures in your ice cream shop, here we show you the keys to making the best decision.



High seasons: the best time to boost visual attraction

The peak demand seasons for an ice cream shop usually coincide with the warmer months of the year. Spring and summer are times when the consumption of ice cream and cold drinks increases significantly. This is the ideal moment to incorporate refreshing drink statues both outside and inside the shop.

Some advantages of having these replicas during the high seasons include:

  • Greater visibility: A striking volumetric placed strategically at the entrance will attract the attention of pedestrians and tourists.
  • Photographic experience: In the digital age, customers seek attractive corners to take photos. A well-designed drink statue can become the perfect spot for selfies and social media.
  • Reinforcement of visual identity: Linking the replicas to the brand's aesthetics and colors helps strengthen brand recognition.
  • Promotion of flagship products: If an ice cream shop launches an exclusive drink or new flavor, a themed volumetric can help highlight the product and boost sales.

In short, if you want to take advantage of the customer flow during the hot months, this is the best time to get replicas of refreshing drinks.



Opening or remodeling of the ice cream shop

If you are opening an ice cream shop or planning a renovation, incorporating them from the beginning can make a difference in the perception of the business. The first visual impact is crucial to capture attention and position the brand in the minds of consumers.



Why incorporate advertising volumetrics during an opening or remodeling?

  • Market differentiation: An innovative design will attract attention and generate curiosity from day one.
  • Branding reinforcement: If the drink replicas align with the ice cream shop's identity, they contribute to a solid and professional image.
  • Generation of anticipation: An opening with striking decoration can generate interest even before the official opening.
  • Better customer experience: A well-designed environment with attractive elements creates a memorable experience for visitors.

If you plan to open an ice cream shop or give the shop’s image a makeover, don't hesitate to incorporate refreshing drink statues as part of the visual strategy.



Special events and promotions

Promotional campaigns and themed events are key moments to stand out in the gastronomic sector. Whether at fairs, ice cream festivals, or advertising campaigns, advertising volumetrics of drinks can make the difference between going unnoticed or capturing the audience's attention.



How to take advantage of these replicas at special events?

  • Fairs and festivals: If your ice cream shop participates in food events, having a refreshing drink statue can help attract customers to your booth.
  • Product launches: Presenting a new drink or a special shake with a large-scale figure generates an immediate impact and reinforces the promotion.
  • Seasonal events: Dates such as the start of summer or Ice Cream Day can be leveraged with striking decorations that include volumetric figures.
  • Social media marketing: Promoting these events with unique visual elements makes customers want to share their experience on platforms like Instagram and TikTok.

Replicas of refreshing drinks are perfect tools to elevate the experience at events and create a memorable impression on the audience.



Strategic location inside and outside the shop

One of the most important aspects when acquiring drink statues is defining their location. It's not enough to just have an eye-catching design; it is crucial to place them in the most visible and high-traffic areas.



Where to place advertising volumetrics of drinks?

  • Shop facade: A large drink statue at the entrance of the ice cream shop serves as an instant attraction for pedestrians and motorists.
  • Order or cashier area: A volumetric near the counter can highlight a particular product and increase impulse purchases.
  • Photo area: If the business has a space designed for customers to take photos, a drink replica can become the star of the visual experience.
  • Terrace or seating area: Including themed decorative elements in consumption spaces improves the ambiance and reinforces the identity of the place.

Placing these figures in strategic points maximizes their impact and ensures they fulfill their visual attraction and promotional function.



Cost-effective investment for the business

Beyond their visual impact, replicas of refreshing drinks represent an intelligent investment for any ice cream shop. Unlike other marketing strategies that require constant updates, advertising volumetrics of drinks offer a long-lasting solution with multiple benefits.



Why invest in refreshing drink statues?

Permanent advertising: Unlike social media campaigns or paid ads, these figures continue attracting customers with no additional costs.

  • Increase in sales: By highlighting certain products, impulsive buying is encouraged and conversion within the shop improves.
  • Versatility: They can be used in different locations within the business or moved to events according to needs.
  • Sustainability: Made from durable materials, they have high longevity and do not generate constant waste like traditional advertising signs.

Investing in refreshing drink statues is a strategic decision that provides long-term benefits in terms of branding, sales, and customer attraction.



When is the best time to acquire replicas of refreshing drinks?

There is no single answer to this question, as drink statues can be incorporated at different key moments in the business. However, the best scenarios to acquire them are:

  • During high seasons, when ice cream and cold drink consumption is at its peak.
  • During openings or remodelings, to make a visual impact from day one.
  • During promotional events or special campaigns, to stand out and attract more customers.
  • By placing them strategically in the ice cream shop, to maximize their advertising effect.
  • As a long-term investment, to reinforce the business identity and differentiate from the competition.

If you are looking for an effective way to make your ice cream shop stand out, replicas of refreshing drinks are a creative and cost-effective solution. Don't wait any longer to incorporate advertising volumetrics of drinks and take your business to the next level!